For founders
The founder GTM scorecard
Eighteen questions across seven areas give you an honest read of your go-to-market motion.
You get a score for each area and the one move that will help most. It takes about five minutes.
What it covers
- Founder time and focus2 questions
- ICP and positioning3 questions
- Sales motion and pipeline3 questions
- Discovery and demo craft2 questions
- Value articulation3 questions
- CRM and rhythm2 questions
- AI in your commercial week3 questions
How it works
Answer eighteen questions
One at a time. You can go back and change any answer before you see your result.
See your band
Where your go-to-market motion sits today, and what that means, straight away.
Get your full result
Your score for each area and where to start, on this page, once you add your details.
The result is a directional read of your own answers. A diagnostic sprint adds the evidence: your pipeline, your calendar and a recorded call.